About us

People behind the code

A specialized Salesforce consultancy built on the belief that technology should serve your business — not the other way around.

Peoplecoded was built from a simple observation: most Salesforce projects fail not because of technology, but because of misalignment between what the tools can do and what the business actually needs.

We bridge that gap. Every engagement starts with listening — to your team, your data, and your goals — before we write a single line of code or configure a single flow.

We're a focused, remote-first consultancy with deep expertise in Salesforce architecture, automation, and digital strategy. Small enough to move fast. Experienced enough to do it right.

Our mission
Make Salesforce work for your team, not the other way around.
How we work

Three things we never compromise

01

Clarity before code

We don't start building until we understand your business model, your team's real workflow, and what success looks like to you. Ambiguity is expensive.

02

Outcomes, not outputs

We measure our work by business results — pipeline velocity, adoption rates, hours saved — not by the number of automations deployed.

03

You own it when we leave

Every solution is documented, your team is trained, and you have full control. Dependency on us is a failure condition, not a business model.

Meet the founder
Sofia Souto

Sofia Souto
Founder, Peoplecoded

Salesforce Certified

Sofia Souto

Founder & Salesforce Strategist

I started Peoplecoded because I kept seeing the same problem: businesses investing heavily in Salesforce and getting a fraction of the value back. The technology wasn't the issue — the strategy and implementation were.

With a background in Salesforce development, digital strategy, and brand building, I work at the intersection of technology and business clarity. I help companies not just configure a CRM, but rethink how their entire operation flows through it.

I believe the best tech solutions are invisible — they just work, your team actually uses them, and your data becomes an asset instead of a headache.

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Let's talk about your project

No pitch — just a focused conversation about your challenges and whether we're the right fit.

Discovery call
15-min intro call
Tell us about your Salesforce challenge. We'll tell you honestly if and how we can help.
🕐 Duration: 15 minutes
📍 Format: Google Meet or Zoom
⚡ Availability: See open slots instantly
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